Beijing Palace Museum Experiences Surge in Global Visitors Amid Rising International Tourism
The Palace Museum in Beijing attracts record international visitors as China's expanding visa-free policy boosts tourism.

The Palace Museum in Beijing, widely known as the Forbidden City, is experiencing an unprecedented influx of global visitors this spring. As China’s visa-free entry policy expands, more international tourists are seizing the opportunity to explore the country’s rich cultural heritage. The effect has been particularly apparent during the recent May holiday, when foreign travelers could be seen flooding into the renowned UNESCO World Heritage site. Many arrived in groups or as families, eager to capture selfies and group photos against the palace’s iconic vermillion walls and golden rooftops.
According to officials at the museum, the number of international guests has surged compared to previous years. "It's wonderful to finally visit the Forbidden City without complex paperwork," said one visitor from France, echoing the sentiments of many fellow travelers. Guides leading multilingual tours described how guests are especially fascinated by the intricate details of imperial architecture, the vast courtyards, and the stories of emperors who once called the palace home.
The Palace Museum’s management has responded proactively to the surge in tourism. New signage in multiple languages, additional guided tour options, and enhanced visitor services have been introduced to accommodate the diverse international crowd. This commitment to accessibility underscores Beijing's ambition to boost cultural tourism and foster greater international exchange.
With the success of expanded visa-free visits, industry experts anticipate that the Palace Museum will remain a major draw for overseas travelers in the months and years ahead. For many, the trip offers not just a glimpse into China’s past splendor, but a meaningful connection with its evolving role on the world stage.