Beijing's Palace Museum Experiences Surge in Global Visitors Amid International Tourism Revival

The Palace Museum in Beijing, widely known as the Forbidden City, has recently experienced a remarkable surge in international tourism following China’s expanded visa-free entry policy. The policy, enacted to foster cultural exchange and revive the country’s tourism sector, continues to draw significant numbers of visitors from across the globe. On May 6, the sprawling grounds of the museum were abuzz with foreign tourists, many of whom took the opportunity to capture memorable moments with selfies against the backdrop of centuries-old architecture.

This influx marks a pivotal moment for both the Palace Museum and the broader Chinese tourism industry. International guests, observed strolling through ornate courtyards and peering into elaborately decorated halls, expressed excitement at gaining firsthand insights into China's imperial legacy. Museum staff reported that guided tours in multiple languages were in high demand, with visitors eager to hear stories about dynastic traditions, ancient art collections, and the daily life of past emperors and empresses.

The surge comes as travel restrictions worldwide have continued to ease, prompting pent-up demand among global tourists. Many cited China’s streamlined entry process and enhanced digital payment solutions as factors that made their trips smoother and more enjoyable. “I’ve always dreamed of visiting the Forbidden City,” remarked one visitor from Europe. “Now that it’s easier to enter China, I couldn’t miss this chance.”

Local authorities and museum officials are preparing for an even busier summer ahead, as school holidays approach and awareness of the visa-free policy spreads further. In anticipation, the Palace Museum has rolled out additional visitor services, including extended opening hours, bilingual tour guides, and interactive exhibitions to accommodate the diverse international audience. The measures aim to ensure that all guests can enjoy a rich and accessible experience amid the storied walls of one of the world’s most iconic cultural treasures.