China's 'Cruise+' Economy Accelerates as Market Gains Momentum in 2024

China's international cruise market is experiencing a dynamic resurgence as the sector accelerates into 2025. Spurred by enthusiastic consumer demand and favorable government policies—including extended visa-free entry and streamlined transit exemptions—the cruise industry now finds itself at the heart of a burgeoning "Cruise+" economy. This emerging economic model not only invigorates tourism consumption but also serves as a catalyst for broader service sector upgrades and regional economic development.

Recent data reveals an impressive rebound: 16 international cruise ships completed 141 voyages within China’s borders during the first quarter of 2025, resulting in over 328,000 passenger journeys. This marks an extraordinary 67.8 percent year-on-year increase. The Tianjin International Cruise Home Port recently hosted three international vessels simultaneously—a milestone event that led to nearly 15,000 passenger movements in just one day. Meanwhile, Shanghai’s renowned cruise terminal set a new post-pandemic benchmark, with almost 30,000 entry and exit records processed during a single day.

This revitalization has drawn global cruise giants back to China at unprecedented speed. Recognizing China’s vast population and its surging demand for premium travel experiences, many international cruise operators are stepping up their commitments, introducing larger fleets and expanded itineraries along China’s major coastal cities. Company leaderships have expressed strong confidence in tapping into this robust market, citing both growing passenger numbers and the Chinese government's supportive stance.

China’s homegrown cruise capabilities are also on the rise. The debut of domestic vessels such as the Adora Magic City and the recent maiden voyage of the Adora Mediterranea—from Shenzhen’s thriving port—signal a new era for the Guangdong-Hong Kong-Macao Greater Bay Area. These landmark vessels not only showcase Chinese engineering and hospitality, but also deepen the nation’s integration with global luxury travel trends.

Anticipation is building for the delivery of the country's second large domestically built cruise ship, the Adora Flower City. With specifications including a gross tonnage of 142,000 and a length of 341 meters, its launch is scheduled for late 2026, with Nansha, Guangzhou as its homeport. Industry insiders view this as a pivotal step toward establishing China as a global center for cruise tourism innovation and maritime engineering.

The scope of cruise tourism from China continues to diversify. While voyages to Japan, Southeast Asia, and the Mediterranean remain perennial favorites, an increasing number of Chinese travelers are seeking out more adventurous routes, including expeditions to the Arctic and Antarctic. With cruise vacations becoming an aspirational choice for both traditional tourists and affluent travelers alike, cruises now represent one of the most significant channels for outbound tourism, pointing to the cruise industry’s expanding role as a driver of economic growth and cultural exchange.