Cultural Tourism Booms During Holidays: A Surge in Heritage Travel and Local Experiences

Cultural tourism has surged in popularity during the recent May Day holiday, with destinations across China reporting record-breaking visitor numbers and heightened enthusiasm for immersive experiences. In a striking example, crowds flocked to Hengdian World Studios, one of the world's largest film production sites, to participate in interactive activities that allowed them to step directly into scenes reminiscent of ancient China.

At Hengdian, visitors took part in a variety of hands-on experiences, such as donning traditional Hanfu garments, joining re-enactments with professional performers, and exploring elaborate historical sets. Many guests expressed excitement over the chance to engage with history in a tangible way, noting that it was a refreshing break from more conventional sightseeing trips.

Local tourism authorities reported that ticket sales this year far outpaced those of previous holidays, underlining a nationwide trend: travelers are increasingly seeking journeys that blend entertainment with education and cultural appreciation. According to industry analysts, interactive attractions—especially those reflecting historical and cultural themes—are appealing to both younger tourists and families eager to learn about their heritage.

Business owners and performers within Hengdian have also benefited from the boom. Shops selling traditional crafts and snacks saw brisk sales, while actors noted greater audience participation in daily performances. This rise in demand for cultural experiences is prompting other tourist destinations to expand offerings, with more museums, historic towns, and studios investing in interactive exhibitions and live shows.

As holidaymakers continue to prioritize meaningful travel, experts suggest that cultural tourism will remain a driving force within the industry, helping to revitalize local economies and foster a deeper appreciation of China’s rich history among visitors.