Cultural Tourism Booms During Holidays: A Surge in Travel to Historic and Artistic Destinations
Visitors at Hengdian World Studios immerse themselves in ancient China with traditional costumes and live performances during May Day.
Cultural tourism has seen a remarkable surge over the recent May Day holiday, as travelers across the country flocked to immersive destinations that blend history with live entertainment. At Hengdian World Studios, one of the world's largest film and television production sites, crowds gathered in impressive numbers to experience a step back in time. Visitors of all ages donned elaborate traditional costumes, strolled through meticulously recreated ancient streets, and participated in live performances inspired by classic Chinese stories.
The enthusiasm for cultural experiences marks a significant shift in tourism preferences. Rather than simply sightseeing, many travelers are now seeking opportunities to actively engage with local history and traditions. At Hengdian, interactive activities allowed guests to not only observe but also truly inhabit the roles of historical figures. Live re-enactments, traditional music, and hands-on workshops—such as calligraphy and martial arts—provided a rich, multi-sensory journey through China's past.
Industry analysts note that this trend signals robust post-pandemic recovery and a growing appreciation for homegrown culture among domestic tourists. Local governments and tourism boards are responding by investing in new festivals, upgrading heritage sites, and promoting unique experiences tailored to these evolving interests.
The surge during the holiday season has also delivered a boost to surrounding businesses, from costume rental shops to family-run eateries serving regional cuisine. Many visitors expressed the hope that such cultural adventures would become a regular part of their travel plans, while operators at Hengdian anticipate even greater numbers in upcoming holidays. As cultural tourism continues to boom, destinations across the country look set to expand and innovate, ensuring that each visit feels like a journey through both time and tradition.
