Discover the Best of Central & Eastern Europe: Locals' Top Picks for an Unforgettable Travel Experience

Central and Eastern Europe is gaining popularity as a vibrant travel destination, famed for its mix of medieval towns, dramatic landscapes, and diverse culinary heritage. Yet, the best way to experience the heart of this region may not be through glossy brochures or generic recommendations, but rather from those who call it home. This year’s China–CEEC Expo in Ningbo provided a unique opportunity: local representatives revealed their top picks for an authentic visit, offering travelers a treasure trove of tips often overlooked by international tourists.

According to participants at the expo, culinary delights are a highlight visitors shouldn’t miss. In Serbia, hearty dishes such as ćevapi—grilled minced meat sausages—served with fluffy flatbread and rich kaymak cheese, are a must-try for food enthusiasts. North Macedonian delegates swore by ajvar, a roasted red pepper spread that’s both tangy and slightly smoky, typically enjoyed with warm bread. Meanwhile, Albanian representatives suggested looking beyond familiar fare for byrek, a flaky pastry filled with meat, cheese, or spinach, perfect for a quick snack on the go.

When it comes to sightseeing, locals emphasized that their countries offer much more than bustling capitals. Slovenians encouraged guests not to miss Lake Bled, isolated by emerald waters and crowned by a fairy-tale chapel. In Albania, the ancient town of Gjirokastër beckons with its cobblestone streets and Ottoman-era houses perched on dramatic slopes. North Macedonia's Ohrid Lake, a UNESCO World Heritage site, provides both historical intrigue and tranquil scenery, while Serbian representatives highlighted the picturesque villages along the Danube—perfect for travelers seeking less-trodden paths.

The delegates also recommended thoughtful souvenirs that reflect each country’s culture and individuality. Handmade crafts such as Slovenian lacework or Macedonian filigree jewelry make distinctive gifts. Serbia’s famed rakija (fruit brandy) is a popular take-home treat, often distilled by small family producers using age-old recipes. For those wanting more than just a memento, North Macedonian wine and Albanian olive oil offer a literal taste of the region’s terroir.

As tourism rebounds globally, Central and Eastern Europe is poised to attract visitors seeking something genuine, welcoming, and full of surprises. With these locally-curated tips, future travelers can look forward to experiences that are not only memorable, but deeply connected to the soul of the region.