Discover the Top Destinations in Central & Eastern Europe: Local Favorites Travel Guide

Central and Eastern Europe (CEE) has long fascinated travelers with its blend of rich history, breathtaking landscapes, and culinary delights. But for those eager to move beyond the well-trodden tourist trail, advice from locals can make all the difference. At the recent China–CEEC Expo in Ningbo, participants representing countries across the region shared their top recommendations — offering visitors a true insider's perspective on what not to miss.

One recurring theme was the importance of authentic local cuisine. In Serbia, guests are encouraged to try ćevapi, succulent grilled meat served with fluffy bread and tangy condiments. North Macedonians recommend their beloved shopska salad, a colorful combination of tomatoes, cucumbers, peppers, and creamy sirene cheese. Albanian representatives suggest travelers don't leave without sampling byrek, a flaky savory pastry filled with meat or cheese. And in Slovenia, the must-try dish is potica, a traditional rolled cake loaded with walnuts or sweet fillings.

When it comes to sightseeing, locals highlight a mix of historic towns and natural wonders. Serbian participants say a stroll through the cobbled streets of Novi Sad or a hike in Tara National Park offers an authentic taste of their homeland. Visitors to North Macedonia are urged to explore the medieval fortress of Skopje and take a boat trip on the crystal-clear waters of Lake Ohrid. Albania’s recommendations include the picturesque town of Berat, known as the “City of a Thousand Windows,” and the unspoiled beaches of the Albanian Riviera. Slovenians, meanwhile, point to the fairytale beauty of Lake Bled and the dramatic caves of Postojna as unmissable highlights.

For those wondering what mementos to bring home, choices range from handcrafted souvenirs to unique local products. Serbian rakija, a fruit brandy, is a popular gift, as are handmade pottery and textiles. Visitors to North Macedonia often leave with jars of ajvar, a roasted pepper spread that captures the essence of Balkan flavors. Albanian olive oil and honey come highly recommended, while Slovenians tout the virtues of bee products and locally produced wines.

With these insider tips, travelers to Central and Eastern Europe can immerse themselves more deeply in local culture, dining, and daily life. From storied cities to scenic landscapes and delicious discoveries, the region’s heart and soul are best experienced through the eyes — and recommendations — of those who call it home.