Hongcun Village: A Timeless Heritage Boosting Rural Revitalization

Nestled in the scenic foothills of Leigang Mountain, Hongcun Village in Anhui Province stands as a remarkable embodiment of centuries-old heritage and ingenuity. With a history spanning more than 860 years, the village is renowned for its unique urban layout inspired by the form of a reclining ox. This ingenious design intricately weaves together natural features and human craftsmanship—where the mountain serves as the "ox head," ancient trees shape the "ox horns," historic buildings comprise the "ox body," and a sophisticated water channel system represents the "ox intestines." Such creative planning not only underscores Hongcun's rich cultural legacy but also provides visitors with a vivid sense of the artistry that has defined the region's identity across generations.

The architecture of Hongcun is strikingly representative of the Hui style, characterized by pristine white walls and sharply contrasting black tile roofs. This visual harmony is enhanced by the backdrop of tranquil lakes and lush green mountains, crafting a picture-perfect rural tableau. Within the village, homes and public spaces are adorned with intricate wood, stone, and brick carvings—each detail a testament to the unparalleled skill of ancient Huizhou artisans. These ornate embellishments are not merely decorative; they serve as silent narrators of traditions, values, and stories embedded in the soul of the region.

Leveraging its World Cultural Heritage status, Hongcun has embarked on innovative approaches to rural revitalization and cultural preservation. One such initiative involves blending its iconic ancient residences with an "intangible cultural heritage-homestay" model, inviting tourists to experience firsthand the village’s living traditions. In 2024, this approach received national acclaim when two homestays in Yixian County were recognized among China's "Most Stunning Public Cultural Spaces," drawing increased tourism and boosting accommodation revenue to approximately 2.1 billion yuan (about $290 million).

To further enrich the visitor experience, local authorities have launched a vibrant calendar of folk activities and exhibitions highlighting traditional handicraft production. Tourists are welcomed to engage with artisans, try their hand at local crafts, and delve into the nuances of Hui culture. This multifaceted strategy has transformed Hongcun from a tranquil historical relic into a flourishing hub of cultural tourism and rural economic development. As more travelers seek authentic and immersive journeys, Hongcun Village stands out not only as a window into China's rich past but also as a beacon for sustainable rural renewal.