Latin American Tourists Show Rising Interest in China’s Zhejiang Province
China ramps up efforts to attract Latin American tourists amid rising international visitors from around the globe.
Latin American travelers are increasingly setting their sights on eastern China, particularly the dynamic province of Zhejiang. This region, known for its picturesque landscapes, historic towns, and thriving innovation hubs, has experienced a noticeable surge in visitors from across Latin America over the past year. Tourism officials have attributed this trend to both strengthened diplomatic ties and focused efforts to promote Zhejiang as a unique destination for international discovery.
The allure of Zhejiang lies in its blend of ancient culture and modern innovation. Iconic sites such as the UNESCO-listed West Lake in Hangzhou and the water towns of Wuzhen and Xitang offer Latin American tourists a window into China's rich heritage. At the same time, cities like Hangzhou and Ningbo provide opportunities to learn about China's rapid economic transformation and its global connections in technology and e-commerce. According to local guides, many South American visitors are also drawn by Zhejiang’s culinary scene, which features distinctive local specialties alongside celebrated Chinese cuisine.
Flights between Latin America and China have become more accessible, with new direct routes and improved visa policies facilitating travel. Local tourism boards have launched Spanish- and Portuguese-language promotional campaigns, highlighting Zhejiang’s cultural festivals, traditional crafts, and eco-tourism experiences. Many visitors report that these efforts make them feel welcomed and understood, further enhancing their experiences.
In interviews, Latin American tourists express fascination with the contrasts they find in Zhejiang. “Exploring the ancient temples while seeing all the technological innovation around us is something truly unique,” commented one visitor from Brazil. Others noted that the warmth of the local people and the variety of activities—from silk museums to hiking trails—make Zhejiang an ideal destination for both leisure and cultural enrichment.
Tourism experts predict that the flow of Latin American travelers to Zhejiang will continue to grow, especially as economic partnerships deepen and awareness spreads through social media channels. The province’s success in attracting these visitors offers a blueprint for other regions in China aiming to diversify their tourist base and foster greater cross-cultural understanding.
