Ne Zha Dazzles Chengdu with Spectacular Naked-Eye 3D Light Show
Chengdu's iconic digital billboards delighted crowds as Ne Zha playfully appeared to lean out from the buildings, captivating passersby on May 18.
The heart of Chengdu lit up on May 18 as the legendary figure Ne Zha burst into life atop digital billboards, capturing the imagination of hundreds gathered on the bustling streets. The beloved character, known for his rebellious spirit and ties to Chinese folklore, seemed to leap out from the screens, giving an exuberant wave to onlookers below. This presentation utilized advanced naked-eye 3D technology, which allows viewers to perceive three-dimensional images without the need for glasses or special equipment—a first for many in the city.
The new displays, strategically positioned at key intersections and commercial hubs, not only celebrate Chinese animation and culture but also showcase the city’s embrace of emerging media technologies. Passersby were seen pausing in awe, with many taking out their phones to capture the dazzling moment. "It feels like Ne Zha is alive and right in front of us," exclaimed one local resident, expressing the widespread excitement that gripped the crowd.
This immersive, high-definition projection demonstrates how Chengdu continues to position itself as a leader in digital innovation. The city’s authorities and sponsors hope these displays will boost tourism and invigorate local pride by blending tradition with cutting-edge visuals. Alongside Ne Zha, other traditional icons are expected to make appearances in future showcases, further integrating folklore with technology.
As night fell, the glowing image of Ne Zha illuminated the cityscape, leaving a lasting impression on both longtime fans and newcomers to the character’s story. With this successful launch, Chengdu sets a remarkable example for urban digital art, hinting at a future where public spaces become interactive canvases for storytelling and cultural celebration.
