Ne Zha Illuminates Chengdu in Stunning Dazzling Naked-Eye 3D Light Show
Chengdu's iconic digital billboards enchant crowds with Ne Zha's playful street-side appearance on May 18.
The bustling city of Chengdu was treated to a stunning visual phenomenon on the evening of May 18, when the beloved character Ne Zha appeared to burst forth from digital billboards in an electrifying naked-eye 3D display. Spectators lining the streets gazed upwards as the mythical hero seemingly broke the boundaries of the screens, waving and interacting with a level of realism that left many in awe. The event drew large crowds, who eagerly captured the moment on their smartphones and shared their excitement across social media platforms.
This dazzling showcase marked the official launch of a new generation of digital billboards at major intersections and shopping districts throughout Chengdu. Distinct from traditional 3D displays that require specialized glasses or headsets, the “naked-eye” technology allows viewers to enjoy three-dimensional visuals directly with the naked eye. Using advanced imaging algorithms and specially designed curved screens, the system creates the illusion that animated figures like Ne Zha are leaping out into real life, dramatically enhancing the sense of immersion for onlookers.
The arrival of Ne Zha, a character deeply rooted in Chinese mythology and popularized by modern animation, resonated powerfully with locals. Many described the experience as magical, noting that it blended cultural heritage with futuristic technology. "It felt like Ne Zha was right there in front of us," said one excited viewer. Events like these are part of Chengdu’s wider initiative to fuse art, culture, and innovation in public spaces, reinforcing its growing reputation as a hub for tech-driven creativity in western China.
The high-profile display is expected to pave the way for further applications of naked-eye 3D technology across the region, with businesses and cultural groups expressing keen interest. As cities continue to seek interactive ways to engage residents and visitors, Chengdu’s bold embrace of immersive digital entertainment has set a new benchmark for urban experiences.
