Ne Zha Illuminates Chengdu with Spectacular Dazzling 3D Naked-Eye Display

Chengdu's bustling city center was transformed into a dazzling visual showcase on May 18 as the much-loved animated figure Ne Zha appeared to burst from the facades of landmark digital billboards. Onlookers were treated to a spectacle as Ne Zha, a character rooted in Chinese mythology and popularized through recent films, seemed to interact directly with the street crowds—waving, smiling, and defying the boundaries between animation and reality.

This stunning display heralded the launch of a sophisticated naked-eye 3D technology initiative at multiple key intersections throughout the heart of Chengdu. Unlike traditional 3D media, these installations utilize advanced imaging techniques, allowing viewers to witness three-dimensional effects without the need for any special glasses or devices. The result is a vibrant, life-like illusion that stops pedestrians in their tracks, bridging digital artistry and everyday urban life.

The initiative aims to blend digital culture more deeply into Chengdu’s modern landscape, while also paying homage to China’s rich storytelling heritage. Technology enthusiasts and local residents alike flocked to the scene, with many capturing the extraordinary moments on their smartphones. The displays are part of a growing trend in Chinese cities to incorporate interactive tech art into public spaces, turning city streets into dynamic canvases that celebrate both innovation and tradition.

Officials have hinted that similar showcases will continue throughout the year, featuring not only beloved characters like Ne Zha but also original works from local artists. As the city explores new ways to engage, educate, and entertain its citizens, such high-tech spectacles are rapidly becoming a hallmark of Chengdu’s forward-looking identity.