Ne Zha Illuminates Chengdu with Spectacular Dazzling 3D Naked-Eye Light Show
Chengdu's iconic digital billboards captivate crowds as Ne Zha playfully leans out of buildings in a stunning animated display.

Chengdu’s bustling city streets came alive on the evening of May 18, captivating residents and visitors alike as Ne Zha, one of China’s most iconic animated characters, seemingly burst to life from the city's massive digital billboards. With advanced naked-eye 3D technology, the cultural hero was displayed leaning out from building facades, energetically waving to the crowds below and making animated gestures that drew delighted reactions and endless streams of photos and videos from onlookers.
This ground-breaking display represents a significant leap in public visual entertainment, utilizing high-resolution screens and precise rendering technology to create vivid three-dimensional illusions without the need for any special glasses or wearable devices. The experience is both immersive and accessible, demonstrating how Chengdu is embracing innovative urban experiences and blending traditional cultural figures with the latest in technological advancements.
Ne Zha’s appearance across the skyline is especially significant given the character’s immense popularity and cultural roots. Originally featured in Chinese mythology, and later revitalized by blockbuster animated films, Ne Zha enjoys widespread recognition among both young and old audiences. The choice to highlight this figure as part of the city’s digital showcase not only celebrates local heritage but also underscores Chengdu’s growing reputation as a leader in creative technology and urban innovation.
As darkness fell, crowds gathered at major intersections and popular public spaces to witness the dazzling show. Excitement rippled through the city as many paused on their commutes or changed plans to catch a glimpse of the spectacle, underscoring the public’s enthusiasm for such dynamic new forms of visual entertainment. Passersby described the display as “astonishing,” “lifelike,” and “a glimpse into the future of public art.”
With the success of this high-profile launch, expectations are high for further integration of naked-eye 3D displays in Chengdu, fueling anticipation for future creative showcases that blend tradition with technological brilliance and redefine what it means to engage with public art in the digital era.