Top Travel Destinations in Central & Eastern Europe: Local Insights and Must-See Spots

Central and Eastern Europe (CEE) is rapidly emerging as one of the world’s most captivating travel destinations, and according to participants at the 4th China–CEEC Expo in Ningbo, there’s a trove of local favorites waiting to be discovered by adventurous visitors. Representatives from countries including Serbia, North Macedonia, Albania, and Slovenia shared their unique recommendations, offering travelers a rare insider perspective on what not to miss when exploring this vibrant region.

When it comes to food, the CEE region serves up a rich palette of flavors that reflect centuries of tradition and cultural exchange. In Serbia, travelers are encouraged to try ćevapi, a delicious grilled meat dish often served with warm bread and fresh vegetables. Visitors to North Macedonia should not leave without sampling tavče gravče, a hearty baked bean casserole infused with local spices. Albania dazzles food lovers with byrek, a flaky pastry filled with cheese, spinach, or meat, while Slovenia’s creamy potica nut roll is a sweet treat beloved by locals. These culinary staples not only satisfy the appetite but also deliver an authentic taste of each country’s history and way of life.

Sightseeing tips from locals reveal a treasure chest of must-see destinations off the typical tourist trail. Serbian representatives highlight the beauty of Belgrade’s historic Kalemegdan Fortress and the lively Skadarlija district, famous for its bohemian atmosphere. In North Macedonia, Ohrid Lake is a perennial favorite, renowned for its crystal-clear waters and ancient churches lining the shore. Albanian insiders recommend the UNESCO-listed stone city of Gjirokastra for its dramatic hilltop vistas, while Slovenians encourage a hike around the picturesque Lake Bled, complete with a visit to the island church at its center. These local picks promise both breathtaking views and a deep dive into the heritage that defines each nation.

For souvenir hunters, the advice from CEE participants highlights both tradition and craftsmanship. Serbian rakija, a potent fruit brandy, stands out as a popular takeaway, alongside hand-painted ceramics from North Macedonia. Albanian olive oil and honey, prized for their purity, make flavorful gifts, as does Slovenian lacework, a symbol of the country’s artisanal legacy. Each memento captures the essence of its homeland, offering returning travelers a tangible piece of their journey.

With these firsthand recommendations, visitors to Central and Eastern Europe can experience the region not just as tourists, but as welcomed guests, discovering hidden gems, treasured flavors, and unforgettable stories along the way. As the allure of CEE grows, these local insights ensure that every trip becomes a truly memorable adventure.