Xinjiang Emerges as Trending Destination for 'China Travel' Enthusiasts in 2024

Xinjiang, located in Northwest China, is rapidly establishing itself as a must-see destination for global travelers, thanks to its blend of ancient Silk Road heritage and breathtaking landscapes. The region has seen a notable surge in inbound tourism, with visitors flocking from around the world to experience what is fast becoming one of Asia’s most dynamic cross-cultural crossroads.

Among the jewels of Xinjiang is Kashgar, a city renowned for its intersection of history and contemporary energy. Here, visitors are welcomed by the distinct aroma of local bread wafting through bustling markets, picturesque alleyways lined with intricately carved wooden doors, and vibrant gatherings in age-old teahouses. The legacy of the Silk Road—a trade artery that once connected China to Europe—remains palpable at every turn.

Kashgar’s legendary markets, once described in awed tones by explorers like Marco Polo, now hum with renewed vigor. Tourists can meander through winding streets, marvel at traditional Uyghur architecture, and savor delicacies such as “nang” breads and hand-pulled wheat noodles. For many international visitors, sampling these foods and mingling in lively bazaars feels like stepping back in time, yet with the comfort of modern hospitality.

Visitors like Arlinda, an Albanian tourist, recount their experiences with enthusiasm. “I love Kashgar. I think more people should visit. My favorite foods have been the 'nang' breads and also the noodles,” she shared. Such testimonials underscore a growing sentiment: Xinjiang is quickly climbing the ranks of must-visit destinations for world travelers eager for authentic culture and cuisine.

In response to this growing interest, the region has actively enhanced its accessibility for foreigners. Visa-free entry policies and the expansion of direct air routes are making travel easier than ever. Urumqi, the regional capital, now connects to 23 regions across 20 countries via 26 international flight routes, further integrating Xinjiang into the global travel network. Countries such as Kazakhstan, Uzbekistan, and Kyrgyzstan are among those with direct access, underscoring Xinjiang’s strategic role as a hub along the new Silk Road.

For many, Xinjiang’s appeal lies not only in its landscapes and history but also in the warmth and hospitality shown by its people. Sullidin, a tourist from Azerbaijan, praised the convenience and friendliness he encountered on his second trip to China. “Everything is convenient, and the people are welcoming. And I also love the amazing food here. If I have any problem during my trip, it can be resolved quickly,” he remarked, highlighting the satisfaction shared by many foreign travelers.

With its unique fusion of cultural legacy, natural beauty, and modern conveniences, Xinjiang has emerged as a new frontier for international tourism. As global interest in “China Travel” continues to rise, expectations are that this diverse region will remain at the forefront of trending destinations for years to come.